Have you ever wondered how gyms make money when members use their Multisport Card? While fitness enthusiasts enjoy the perks of easy access to a variety of gyms and wellness centers, many don't realize how this system works financially for the gyms involved. In this article, we’ll break down how gyms benefit from the Multisport program and what they actually earn per visit. For further details, check out karta multisport ile zarabia siłownia.

What is the Multisport Card?

The Multisport Card is an employee benefit that offers users access to numerous gyms, pools, fitness studios, and other wellness centers for a low monthly fee, often covered by the employer. This card eliminates the need for multiple memberships, making it a convenient and affordable way for individuals to stay active.

Why Do Gyms Join the Multisport Network?

Gyms participate in the Multisport program to increase their visibility and attract new customers. By listing their facilities in the Multisport directory, gyms can reach potential clients who may have never visited otherwise. This increased foot traffic is especially beneficial in a competitive fitness market.

How Do Gyms Earn from Multisport Card Visits?

Each time a Multisport member swipes their card at the gym, the gym receives a small payment. This amount is typically around 5 to 10 PLN per visit, though it can vary depending on the gym’s location and other factors. While this payment is much lower than the cost of a regular membership or single session, the volume of visits can make it a worthwhile source of revenue.

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Costs Associated with Multisport Card Users

Although gyms earn money from Multisport visits, they also face additional costs. More visitors mean higher expenses for utilities (such as water and electricity), cleaning, and staff time. Additionally, frequent use of gym equipment leads to wear and tear, requiring ongoing repairs and maintenance.

How Much Do Gyms Really Make?

For example, if a gym receives 1,000 visits per month from Multisport users, they could earn approximately 7,000 PLN (based on 7 PLN per visit). However, after factoring in costs like staff salaries, maintenance, and utilities, the actual profit can be much lower. In comparison, a gym with 100 regular paying members, each paying 100 PLN, would earn 10,000 PLN in revenue, with fewer maintenance costs and less strain on resources.

The Impact of Increased Foot Traffic

While more visitors may seem like a positive outcome, the reality is that it can lead to overcrowding, especially during peak hours. Overcrowding reduces the quality of the gym experience, which can affect customer satisfaction. Paying members may feel frustrated by long wait times for equipment, potentially damaging their perception of the gym.

Negotiating Multisport Rates

Gyms can negotiate their rates with the company behind the Multisport program (Benefit Systems). However, this is typically easier for larger gyms with more bargaining power. Smaller gyms may find themselves accepting lower rates for each visit, which can reduce the overall profitability of the program.

Increasing Revenue from Multisport Members

Despite the lower per-visit payment, gyms can find ways to increase revenue from Multisport users. For example, gyms may offer additional services such as personal training, paid workshops, or access to premium classes that aren’t included in the standard Multisport package. These upselling opportunities can help boost revenue beyond just the basic visit payments.

Conclusion

The Multisport Card program offers great benefits for users, allowing them to enjoy a variety of fitness services. However, from the gym's perspective, the program presents both advantages and challenges. While it brings in foot traffic and exposure, the revenue per visit is lower than regular memberships. For gyms to succeed, they need to balance the benefits of increased traffic with the operational costs associated with serving Multisport members.